beemo | FOLIO

How to Be Single: A Novel by Liz Tuccillo

Brian — Mon, 02 Jun 2008 15:38:49 GMT

Liz Tuccillo is the coauthor of the bestselling book He’s Just Not That Into You and was an executive story editor of HBO’s Emmy Award-winning Sex and the City. For the research for this book, she traveled to eight different countries interviewing single men and woman.

Check out the How to Be Single site.

tags: layout, site

Greenzer

Brian — Tue, 08 Apr 2008 15:35:05 GMT

Greenzer is a next-generation shopping engine designed to make environmentally conscious shopping easier.

tags: layout, site

ScienceBlogs German blog campaign

Brian — Wed, 13 Feb 2008 18:37:47 GMT

tags: advertising, banner

ScienceBlogs Ill Considered campaign

Brian — Mon, 29 Oct 2007 17:46:38 GMT

tags: advertising, banner

ScienceBlogs DonorsChoose campaign

Brian — Wed, 10 Oct 2007 17:25:56 GMT

In an effort to increase science literacy, ScienceBlogs wanted to use the DonorsChoose platform to help raise funds for this cause, as well as rewarding donors by offering weekly prizes. I designed the banners and landing page for this internal promotion.

tags: advertising, banner, landing page

NYC & Company "This Is New York City"

Brian — Wed, 12 Sep 2007 19:28:31 GMT

Explore the site for yourself here.

tags: layout, site

ScienceBlogs 500k campaign

Brian — Sun, 26 Aug 2007 16:59:28 GMT

ScienceBlogs had a contest to celebrate their 500,000th comment, so I designed an internal campaign to promote the contest. Shown here are the three different banner sizes as well as the header graphic which was shown as soon as the 500,000th comment was made.

tags: advertising, banner

Intersection blog header

Brian — Wed, 01 Aug 2007 17:56:42 GMT

The Intersection is a blog, within ScienceBlogs, that covers topic relating to science and politics.

tags: advertising

Ojingo Labs bots

Brian — Tue, 24 Jul 2007 12:02:58 GMT

These bots were commissioned by Ojingo Labs for use on their homepage.

tags: illustration

Seed magazine subscription campaign

Brian — Tue, 26 Jun 2007 03:36:14 GMT

tags: advertising, banner

blipBack interface

Brian — Sat, 16 Jun 2007 16:15:37 GMT

Here’s an early sketch of a video commenting widget. It was designed to be output in Flash, allowing user’s to customize the background color (default being black, which is shown here).

tags: interface, ui, video

iCrossing mobile site

Brian — Thu, 26 Apr 2007 01:31:19 GMT

A year after my first go at designing and developing iCrossing’s mobile web presence (then known as mCrossing), I was tasked to build a new one to reflect the updated internal rebranding. My starting place was to use the World Wide Web’s (W3C) Mobile Web Best Practices, allowing optimal styling while still degrading to lower end devices as well.

The thing I am most proud of is the navigation system. Due to lack of screen space, a navigational system for mobile devices can be quite tricky, especially with secondary and tertiary navigation. The solution I came up with, which I have never seen anywhere before, was to include breadcrumbs in the global navigation. Combining these two elements assured the user could jump back and forth to wherever they wanted to regardless of how deep in the site they were. There’s visual feedback for which section of the site you’re in (global nav) as well as how deep (secondary or tertiary pages).

While image use was kept to a minimal to allow for quick page-loading, I tried to carry over a few motifs from the wireline site—mostly the color palette. Because the image size is constrained to a very small size, I added a thin vertical red line to strengthen the red color from the wireline site. I also drew custom icons in the footer using the same color palette.

Check out the site at mobile.icrossing.com.

tags: interface, mobile, site, ui, usability, web, web standards

Run Down The Emphasis chapbook

Brian — Thu, 22 Mar 2007 14:19:37 GMT

I designed and illustrated Run Down The Emphasis, a chapbook of wonderful poetry by Erin Burke. You can also read a review here.

tags: print

Bowflex

Brian — Thu, 25 Jan 2007 17:23:40 GMT

Here’s a cover image for a pitch to Bowflex.

tags: pitch

Dell brochure

Brian — Fri, 15 Dec 2006 14:53:04 GMT

Here’s a bilingual (portuguese and spanish) print piece done for Dell Computer’s Latin America support division via B2.

tags: print

Kennedy Space Center

Brian — Wed, 06 Dec 2006 21:15:25 GMT

tags: site, ui, widget

Petco "Canine Culprits"

Brian — Tue, 10 Oct 2006 13:00:30 GMT

View archived site here.

tags: site, web

MGM Grand "Maximum Vegas"

Brian — Mon, 18 Sep 2006 22:16:52 GMT

tags: site

Coca-Cola

Brian — Wed, 23 Aug 2006 10:52:00 GMT

Coca-Cola had just partnered with AKQA to build sites for their current “Side of Life” campaign (which turned out really well in my opinion), but was having some difficulties directing traffic from their homepage.

Designing the homepage for Coke was a lot of fun for me, a true exercise in restraint, heh. Many ideas for streaming media, flash interfaces, etc. were brought to the table but in the end a simple, accessible, and usable design made more sense for the homepage of the world’s most recognized brand.

One of the challenges was to direct traffic to the many global sites. In my opinion, this was the primary issue with the current page. Mousing over region, country, then language is difficult and frustrating for a user, complicated by small buttons.

To remedy this, I designed a region/country/language interface which fits in a small area, relies on a click (rather than mouseover) and scroll bar.

tags: interface, ui, web

Batteries "The Doctor"

Brian — Wed, 17 May 2006 00:17:00 GMT

Executing these pages was a lot of fun. From making fake comic books to movie posters, this was truly an exercise in building a story from completely unrelated stock photography! These efforts won the Advertising Standard of Excellence award from the Web Marketing Association for The Doctor.

Article links about the campaign:

tags: award, illustration, site, web

Onward Healthcare

Brian — Fri, 14 Apr 2006 03:06:00 GMT

tags: site, web

St. Ives e-mail

Brian — Fri, 07 Apr 2006 06:33:00 GMT

tags: advertising, e-mail

Citibank

Brian — Thu, 06 Apr 2006 18:41:00 GMT

tags: web

Area Code Local identity

Brian — Wed, 21 Dec 2005 14:37:00 GMT

Area Code Local is a site that allows users to search for things by their area code. My aim was to make this service look fun, functional, and vibrant—a tool that is not only easy to use, but a pleasure to use. Though I began with some garden variety “fat, round, and friendly” typefaces, I ended up drawing everything from scratch. It was also important to have a recognizable icon set people were familiar with and still have it fit nice and snug with the type.

It was quite a challenge to build this logo because there were several variations needed. Not only did there need to be a distinction between wireline and mobile web pages, but each particular area code had to be represented, as well as a general representation.

Wireline, area code specific/geo-targeted
Mobile, area code specific/geo-targeted
Wireline, area code independent
Mobile, area code independent

tags: identity, logo

Holiday invitation

Brian — Wed, 14 Dec 2005 06:21:00 GMT

tags: illustration, print

Mobile presentation graphics

Brian — Fri, 02 Dec 2005 14:43:00 GMT

This is my jelly stick figure guy that set the tone to many of our mobile pitches. His phone was modeled after one of my favorite mobile devices, the Sony Ericcson T-610 (which was jellyfied as well).

tags: illustration

mCrossing identity

Brian — Wed, 30 Nov 2005 14:35:00 GMT

mCrossing was the “mobile arm” of iCrossing, a search-based interactive agency. The challenge here was to borrow from the existing identity while still allowing a new voice to emerge.

After countless sketches, I had somewhat of an epiphany. Since the company was born out of “everything search,” I noticed the very common search glass² in desktop interfaces was remarkably similar to a lowercase “i”¹ (as in iCrossing). However exciting this was, the mobile element was still missing. After either a walk in the park or banging my head against the wall, it was as simple as replicating the search glasses to form an antenna + radiowave type thing, which was my final element—mobile³.

tags: identity, logo

mCrossing site

Brian — Mon, 28 Nov 2005 22:42:00 GMT

tags: site, web

Discovery Channel

Brian — Thu, 17 Nov 2005 19:38:00 GMT

tags: web

Karisma Hotels & Resorts e-mail

Brian — Sat, 25 Jun 2005 13:20:00 GMT

tags: e-mail

Aliquin Technologies

Brian — Tue, 21 Jun 2005 06:57:00 GMT

Aliquin, a new technology company focusing on security issues, wanted a strong mark with an organic touch to suit their experience and trust.

tags: identity, logo

Oral-B Rembrandt

Brian — Sun, 19 Jun 2005 14:49:00 GMT

Periodically, The Knot will have a special feature section on the site showcasing their products or services. In this case, I made a Flash-based tooth whitening guide along with banners.

Click here to see it online.

tags: web

My Publisher

Brian — Sun, 05 Jun 2005 21:26:00 GMT

^Sitelet

^Sweepstakes

While at The Knot, I designed marketing materials (sitelet & banners) for MyPublisher showcasing their custom photobooks as well as promoting their current sweepstakes. Check it out here!

tags: web

Castle Resorts

Brian — Wed, 01 Jun 2005 16:02:00 GMT

An online sweepstakes page for Castle Resorts.

tags: web

Greatboyfriends

Brian — Thu, 05 May 2005 20:54:00 GMT

Here’s a print ad I made for another one of The Knot’s brands, Greatboyfriends.com, which I believe turned out real well!

tags: print, publication

Collages.net

Brian — Thu, 05 May 2005 08:05:00 GMT

^Sitelet

^Banner

The Knot partnered with Collages.net to provide brides and their family and friends with a unique photo-sharing experience. Click here to see it online.

tags: banner ad, web

Sony Music

Brian — Mon, 11 Apr 2005 21:37:00 GMT

^{Print ad}

^{Marketing page}

^Sitelet

In conjunction with Sony Music, The Knot selected several wedding ceremony tracks and offered the disc as an exclusive at Target stores. I designed several marketing materials including a print ad, a marketing page, sitelet, and banners for The Knot.

tags: banner ad, print, web

I Do

Brian — Thu, 24 Mar 2005 22:03:00 GMT

The Knot offers brides cash back on items purchased through select vendors on their site. I made ads which appeared in The Knot’s print magazine, as well as several banner advertisements.

tags: print, publication

Lenox

Brian — Tue, 01 Mar 2005 23:29:00 GMT

^{Direct e-mail}

^Poster

I designed several versions of a direct e-mail campaign plus a vendor poster for Lenox’s 2005 Bridal Sweepstakes while at The Knot.

tags: e-mail, poster, print

Roundabout Theater Company

Brian — Sun, 27 Feb 2005 07:44:00 GMT

^Poster

^{Poster detail}

Roundabout is a NYC staple when it comes to Broadway shows. I came up with a logo re-design and promotional material for one of their shows, A Streetcar Named Desire.

tags: identity, logo, poster, print

Vogue Magazine (Brasil)

Brian — Sat, 15 Jan 2005 16:16:00 GMT

A special edition of Vogue Magazine in Brasil, celebrating 30 years of the internationally known magazine in Brasil as well as 10 years of Gisele Bündchen in the fashion industry.

tags: fashion, print, publication

Rimma

Brian — Thu, 23 Dec 2004 03:46:00 GMT

I made this as a gift for my dear friend Rimma. As we spent countless hours in that very kitchen talking about books, art, and life in general it seemed appropriate to put her in the center of it.

tags: illustration

Casio

Brian — Tue, 19 Oct 2004 21:27:00 GMT

Working together with Motherhaus we designed and produced Flash and GIF banner advertisements as well as a landing page for a line of Disc Title Printers for Casio.

tags: banner ad, web

Going Upriver DVD

Brian — Fri, 15 Oct 2004 19:52:00 GMT

^Homepage

^{HTML direct e-mail}

^{site icons/navigation}

Working together with Motherhaus we built a site and online marketing materials to promoted the DVD for the John Kerry documentary, Going Upriver, directed and produced by George Butler. The site had video clips and postcards from the film, as well as a blog.

Unfortunately, it just wasn’t enough to get him into office—curses!

tags: web

Salonclick

Brian — Wed, 13 Oct 2004 09:51:00 GMT

Salonclick needed an instructional product manual that showed off their new color swatch as well as built on their newly established brand identity for their line of hair care products specifically designed for men.

tags: illustration, print, publication

Dunkin' Donuts

Brian — Sun, 10 Oct 2004 13:10:00 GMT

^{“America’s Coffee”}

^{“Coffee Culture”}

^{“For the Love of the Bean”}

Dunkin’ Donuts were launching an internal campaign to promote their coffee products and needed to develop a sub-brand in order to drive this new idea. Working with Motherhaus on this project, I came up with several logos which were presented to their marketing staff.

tags: identity, illustration, logo

New York Press, Vol. 17, #36

Brian — Sun, 03 Oct 2004 08:32:00 GMT

The second part to Jim Knippel’s story Breaking In for the NY Press. “Das Foekt” was the first German language (fake) book title I ever came up with. However, seemed quite appropriate given the context of both the story and illustration.

tags: illustration, publication

Mary Mac Apparel

Brian — Thu, 09 Sep 2004 12:09:00 GMT

^{Sample pieces}

^{Women’s Tank}

^{Women’s Short}

I made several technical illustrations for this line of junior women’s activewear. Using the clothing designer’s hand sketches and fabric samples, I built scalable outlines and pattern fills to facilitate their production schedule as well as catalogue each season’s line.

tags: fashion, illustration

New York Press, Vol. 17, #35

Brian — Tue, 07 Sep 2004 07:29:00 GMT

Jim Knippel, NY Press columnist and author (Ruining It for Everybody, Slackjaw, Quitting the Nairobi Trio, etc.) wrote an article called Breaking In: Good Deeds For The Aryan Brotherhood about a suburban bookstore employee’s correspondence with a young prison inmate’s newfound curiosity of “Germany.”

tags: illustration, publication

New York Press, Vol. 17, #33

Brian — Sun, 15 Aug 2004 08:43:00 GMT

Food critic, Gabriella Gershenson, wrote a hilarious article about over-priced, “comfort” food joints in the infamous Meatpacking District. I had a blast making this one!

tags: illustration, publication